Marshall McLuhan

By Lincons onono Marshall McLuhan, a media and communication theorist, coined the term “global village” in 1964 to describe the phenomenon of the world’s culture shrinking and expanding at the same time due to pervasive technological advances that allow for instantaneous sharing of culture (Johnson 192). The assertion that it is possible for all the…

By Diana Mwaizi “If a technology extends one or more of our senses outside us into social world, the new ratios among all of our senses will occur in particular cultures. It is comparable to what happens when a new note is added at a melody…and when the sense ratio alter in any culture then…

By Diana Mwaizi According to Marshall Luhan theory of hot and cold media, hot medium are low in participation while cool medium are high in participation and hot medium extends one single sense in high definition(requires less sensory involvement) unlike cool/cold medium which is low definition(More sensory involvement). A hot medium excludes and cool medium…

by Sabulei victor Marshall McLuhan, a Canadian professor of Sociology came up with four laws of media and one of them being ‘obsolescence’. He prophesied that the developing technologies in media will push aside the old media forms in future.But to challenge his prophecy, the old forms of communication does not become obsolete but they…

by Lincons onono According to Marshall McLuhan and Bruce Powers, new  “laws” of media, “laws” fostering a dramatic collision of viewpoints first based on first based on Visual Space – the linear, quantitative mode of perception characteristic of the Western world is preserved by the medium of print. While the second, based on Acoustic Space…

The nature of a medium is more important than the meaning or content of the message. McLuhan tells us that a “message” is, “the change of scale or pace or pattern” that a new invention or innovation “introduces into human affairs.” He said that a medium affects the society in which it plays a role…

We drive into the future using only our rearview mirror. Marshall McLuhan said that today’s world has been interconnected by an electronic nervous system, which is brings people from all corners of the world together. This is due to the unifying effects of communication technology and media. The media is rapidly integrating the planet such…

by Philip Otieno Marshall McLuhan’s’ prophesy on the present continued surveillance on individuals and the society in general in relation to the use of the new media is just a tip of the iceberg of his apocalyptic media theories that are shaping and forming basis for argument on new media.   ‘Electrical information devices for…

BY CHEROTICH FAITH The new electronic independence recreates the world in the image of a global village Marshall McLuhan Media and communication theorist Marshall McLuhan coined the term global village based on his observation of technology becoming the new central nervous system of the world noting the effect of the advancing technologies in breaking down…