By Diana Mwaizi

“If a technology extends one or more of our senses outside us into social world, the new ratios among all of our senses will occur in particular cultures. It is comparable to what happens when a new note is added at a melody…and when the sense ratio alter in any culture then what had appeared lucid before may suddenly become opaque and what had been vague or opaque will become translucent” McLuhan

The emergency of ‘new media’ ground presents us with two motivations to re-analyze the media that McLuhan studied way back. First of all, the old media become the content of the ‘New media’ and hence to understand the ‘new media’ we must understand the concept of old media and the way which thy refashion. The content of ‘New media’ will be one old media such as writing, photograph, speech, numbers, telephony, audio (radio) and video (TV) were once New Media.
The old Media has changed from electric mass media to that of interactive digital media but the ground aspects of the old media such as audio, video, writing (typing) ,cultures of human beings such as socializing are still presently only that they have undergone some improvements/modifications.
McLuhan considered technology as extensions of Human Capability and culture rather than as convenience tools that leave its users indifferent.

According to Bolter and Grusin (1999), Cultural recognition of media comes not only from the way in which each technology function itself, but also from the way in which each relates to other media and culture of its users. That’s where convergence a key aspect in New Media.
An individual or organization’s use of technology in a way extends the reach of body and mind: The same way library is an extension of the mind, car an extension of the foot.

McLuhan says “A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and position for them (Convergence).”