BY CHEROTICH FAITH Marshall McLuhan theories are not only valid but relevant in today’s media more than ever. McLuhan summarized his ideas about media in a concise tetrad of media effects, phrasing his laws as questions to consider any medium.These laws apply to today’s medium that is the smartphone. What does the smartphone enhance?Each medium…
Author: group3info2019
Law of media
By Ezekiel Kelelyo As McLuhan (1964) argues, media are likely to experience “reversals or break boundaries” when they undergo the process of “cross-fertilization with another system”. The filtration system would be a “cross-fertilization” of social media accessed on mobile devices with the mosaic aspect of the press system, which can color events by using them…
OBSOLESCENCE IN NEW MEDIA PRACTICES
BY, SYLVESTER OUMA OLD MEDIA FORMS LOSE PROMINENCE “OBSOLESCENCE NEVER MEANT THE END OF ANYTHING, IT’S JUST THE BEGINNING”_Marshall McLuhan New media now has the potential to drive different forms of the old media out of prominence. This phenomenon can be traced using McLuhan’s assertion that the traditional media would be pushed aside or obsolesced…
The Medium is the Message
By, Ezekiel Kelelyo. Due to a medium’s ability to determine peoples’ relationships and actions, a medium becomes a “staple” in society similar to cotton or coal (McLuhan, 1964). As McLuhan (1964) states, the “social patterns and organization” that a particular society develops depends on its “major staples”. According to McLuhan (1964), not only do media…
MCLUHAN’S “REVERSE” LAW IN TODAY’S NEW MEDIA
BY, SYLVESTER OUMA RELEVANCE OF MCLUHAN’S IDEA IN SOCIAL MEDIA USE “When a technology is pushed to its limit, it risks reversing the target audience’s enthusiasm for its original benefits into complementary or even opposite emotions” McLuhan’s idea of what the media does when pushed to its limits is relevant and manifest in today’s New…
Marshall McLuhan 